How will you know?
Well, you may see someone talking about sodium and handing out fact sheets and stress balls shaped like veggies at the grocery store. If you follow any dietitians or nutritionists, you may get an onslaught of tweets about nutrition. I think it very likely that there will be things in the newspaper, TV commercials and other media blips about it,too.
The concept of Nutrition Month is a little strange to me. I mean, I get AIDS awareness month or Alzheimer’s Month, but nutrition shouldn’t need a dedicated month – aren’t we always aware of how nutritious our diet is?
You may be thinking, of course you’re aware, you’re a nutritionist. But with health messaging on processed foods, front-of-package nutrient content claims, and ever-present reminders that we as a society need to trim down, my point is, I think we’re all pretty aware of nutrition and the importance of a healthy diet.
So why a dedicated month? When I was student, March was my golden opportunity to score brownie points with Campbell’s Soup, Canadian Living, and other food companies or food-related media. I ran round to lots of huge food and nutrition events at the Ex, the Fair, etc. and amassed dozens of items for my resume.
Now, as a professional, the purpose of Nutrition Month is less clear to me, and certainly not as valuable. It’s not like there’s a notable change in my clientèle in March. I also don’t change any thing about my nutrition consults – it’s always the same individualized service that’s effective and non-partisan towards any food product or supplement line.
I suppose dietetic and nutrition associations may have their big conferences in March so Nutrition Month is like a rally call for all nutrition professionals to come on out and present a united front to consumers. And what is that united front? This NM12_Resource_Manual as been circulated to dietitians (and nutritionists:) in hopes that we can all sound like the same infomercial.
Why do I say infomercial? It’s all down at the bottom of the cover page.
What a shame.
Good thing we all aren’t bought and paid for.
March may be Nutrition Month, but why stop at March, and why let Big Food determine what nutrition “education” you receive? Make every month Nutrition Month with regular, customized nutrition consulting – no official sponsor, just you and me.